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Too Little Too Late for Some Health Insurance Marketers
Recent media coverage about how healthcare reform is encouraging marketers in the health insurance industry to shift their way of marketing begs the question … Why now? If an insurer hasn’t...
View ArticleHealth Insurance Marketers: What Today’s Health Care Reform Ruling Means For You
With the sun still low in the sky, the United States Supreme Court announced its ruling on the much debated Affordable Care Act. In a 5-4 decision, the Court ruled that the majority of the bill would...
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Are You Getting Through to the 65+ Market?
It’s a big world of 60-somethings out there. More than 40 million people in the United States are aged 65 and older, and this rapidly growing market is projected to reach 72 million by the year 2030 —...
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Payers Must Reach Millennials for Affordable Care Act to Work
From the March 2014 Issue of Medical Marketing & Media With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of...
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